Creating Link-Worthy Content
Quality Content + Unique Ideas = Link Baiting
Hopefully anyone who has a website today knows the value of getting other websites to link back to your website.
The main question then comes down to:
What is the easiest and most effective way for you to get backlinks to your website?
The answer is surprisingly basic – but yet over 90% of website owners and SEO professionals today still fail to truly grasp this concept. So, how can you get easy backlinks? Simple – create a link bait idea, or in other words, valuable, unique and quality content on your website that people want to and are willing to link back to it.
Link Baiting is defined as any content or feature within a website that somehow baits viewers to place links to it from other websites, but no matter what you call it, the core idea behind link baiting is to create and provide valuable, interesting, shareable and unique resources (content, information, tools, media, etc).
The basic idea of creating link-worthy content is that if you have quality content and unique ideas, it becomes a lot easier to build links to that page which will help your site gain authority and rise in the search engine ranks.
SEO & Link Baiting
How does link baiting relate to search engine optimization (SEO)? Two of the most important metrics used by search engines to validate and rank a website are the quality and quantity of inbound links to websites. Link bait creation is used during the link building of any SEO package or campaign. The goal is to gain an increase of high quality, relevant links back to a website.
The main idea behind link baiting is rooted in creating quality content. What do your readers want to see? What are they interested in? What tools would they like to use? What are the current trends you can use to your advantage?
Types of Link Baits
The very concept of link baiting requires you to develop an idea or resource that is valuable and unique. There are no clear-cut sections within link baiting, however, you can use the following types of link baiting hooks to assist you in developing your own idea.
This is a short list of some of the most common approaches with brief descriptions:
- Informational Hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
- News Hooks - Provide fresh information and garner citations and links as the news spreads.
- Humor Hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
- Evil Hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
- Tool Hooks - Create some sort of tool that is useful enough that people link to it.
Creating Link-Worthy Content
Now that you know the benefits of link baiting, the questions comes down to how can you create resources that are link worthy and bait-able?
Everything you do online, from internet marketing to product creation, you must offer something of value to your audience or customers. Value attracts and converts wavering customers who view you, your business, or your website as a helpful and valuable resource. As long as you keep expressing value to them, they will keep coming back for more.
The information or ideas you are using for your link baits needs to be interesting and should stand out and be more valuable than everything else that is competing for their attention. You need to turn your content from 'just interesting' to 'indispensable'.
If you can get people to follow your advice or use the tools you offer, you will be building a word-of-mouth campaign and automatically be implementing a successful link baiting strategy.
Link baiting is one of the most effective link building and promotional strategies that you can use in any SEO campaign or online marketing strategy. The hardest part is finding an idea that will stick. Ricky Deez offers link baiting creation and setup in our Strategy SEO package. Contact us today for a free website consultation.