Backlinks are a major key in the search engine's ranking factor. Finding your competitors' backlinks is one of the most important aspects of competitor analysis in any SEO campaign.

Finding Competitors Backlinks

For people that are new to SEO, they might have no idea how to do some competition analysis. How do you find your competitors backlinks?

The most popular command for finding backlinks is the 'link:' command, which you can use in both Google and Yahoo! Site Explorer. For better in-depth backlink analysis, more people tend to use Yahoo! Site Explorer because it lists more backlinks, whereas Google will only list a small percent.