Website Analytics Setup

Included into every SEO package we offer, we will setup a specific website tracking software from Google. Google Analytics, formerly called Urchin, is now a service offered by Google that allows website owners to track information on virtually every aspect of their website. Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

With over 80 reports, your Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process.

How does Google Analytics help me?

Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site's content and design.

However large or small your site, and however you drive traffic to it - whether it's unpaid search, partner sites, Google AdWords, or other cost-per-click programs - Google Analytics tracks it, from click to conversion.

What information is tracked by Google Analytics

The Dashboard in Google Analytics provides a concise overview of your website statistics. Using a configurable date range, you can view graphs showing the number of site visitors, pages per visit, bounce rate, number of pages viewed, the average time they spent on your site and the percentage that are new visitors.

Also included on the Dashboard is a convenient map overlay showing the countries where your site visitors originate from. A pie chart shows the breakdown percentage of how many visitors came from search engines, how many were from referring sites and how many entered your site by directly typing your website address into their browser. The final Dashboard component is the content overview which shows the website pages with the highest number of pageviews.

Google Analytics is an easy to configure statistics tool that provides an enormous amount of visitor information. We will setup and install a small snippet of JavaScript code on your websites that allows you to analyze almost any aspect of the user experience and make adjustments to your pages to maximize your return.

Even small website owners can benefit from knowing who is visiting their site and how they got there. Easy setup, thorough statistics and website analysis makes Google Analytics a must-have addition to any website owner or designers toolbox.

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