Search Engine Results Pages (SERPs)

Search Engine Results Pages, referred to as 'SERPs', are the listings of web pages returned by a Search Engine in response to a keyword/kephrase query. The results usually include a list of pages with titles, links to the page, and a short description showing where your search terms have matched content from within the page. SERPs often also contain advertisements (sponsored listings), a way for search engines to earn income.

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