CPA

(Cost Per Action) - CPA involves assigning a fee to different "actions" that users might perform on a website.

For example, advertisers might agree to pay .50 for every one of their ads that is clicked on. Another advertiser might agree to pay a percentage of their sales to another website that agrees to display their products.

CPA Actions can include subscriptions, online purchases, advertising clicks, or any other terms that the advertiser might agree to.

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