SEO Glossary
-
Above the fold
The portion of a Web page visible without scrolling down.
Derived from the newspaper industry where the top stories appear just below the newspaper's name and above the fol ...
-
Algorithm
A set of mathematical rules that describe or determine a circumstance or action.
In the case of search engines, unique algorithms determine the ranking of Web sites returne ...
-
CPA
(Cost Per Action) - CPA involves assigning a fee to different "actions" that users might perform on a website.
For example, advertisers might agree to pay .50 for every one ...
-
Creation of Additional Content
Google no longer punishes small business or niche sites, which is great news but it is vital for you to get the proper SEO service in order to achieve the success you want.
... -
Keyword Analysis
Featured in all of our SEO Packages, this report includes an analysis of your suggested keywords, research analysis on additional words and phrases and current website content ...
-
Keyword Conversion Report
A keyword conversion report is an important step to a successful search engine optimization project. You want to ensure that visitors will actually CONVERT for that keyword p ...
-
Keyword Profile
Keyword research is a basic function of SEO, however, keyword analysis and refinement is often a lost or forgotten art. Keyword analysis is the first step and most important ...
-
Robot.txt Validation
The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those search engine spiders that obey the ...
-
Search Engine Algorithms
Learn how search engine work. By knowing the different search engine algorithms, you can gain a competitive edge you gain when you understand search algorithm functions. If yo ...
-
Search Engine Results Pages (SERPs)
Search Engine Results Pages, referred to as 'SERPs', are the listings of web pages returned by a Search Engine in response to a keyword/kephrase query. The results usually inc ...
-
SEO Discovery
Featured in all of our SEO Packages, we learn about your company, discuss your individual and specific website optimization goals, assess your status quo and competition and d ...
-
Spider Friendly Navigation Setup
Proper website navigation and linking structor is vital to optimize your site for all search engines. If you can, plan your structure on paper before you start to build your ...
-
Website Analytics Setup
Included into every SEO package we offer, we will setup a specific website tracking software from Google. Google Analytics, formerly called Urchin, is now a service off ...
-
XML Sitemap Setup
Our suite of webmaster tools provides you with a free and easy way to make your site more spider-friendly. The problem most webmasters have with Site Maps is the submission f ...