SEO Glossary

1. Above the fold

   The portion of a Web page visible without scrolling down. Derived from the newspaper industry where the top stories appear just below the newspaper's name and above the fold of the paper.

2. Algorithm

   A set of mathematical rules that describe or determine a circumstance or action. In the case of search engines, unique algorithms determine the ranking of Web sites returned within search queries. Although some of the qualities used to determine ranking (for example, meta tags and number of referring sites) are known, the search engine companies closely guard the precise functioning of search engine algorithms to prevent the manipulation of the system.

3. CPA

   (Cost Per Action) - CPA involves assigning a fee to different "actions" that users might perform on a website. For example, advertisers might agree to pay .50 for every one of their ads that is clicked on. Another advertiser might agree to pay a percentage of their sales to another website that agrees to display their products...

4. Creation of Additional Content

   Google no longer punishes small business or niche sites, which is great news but it is vital for you to get the proper SEO service in order to achieve the success you want. Your site should be adding fresh and new relevant content on a daily basis...

5. Keyword Analysis

   Featured in all of our SEO Packages, this report includes an analysis of your suggested keywords, research analysis on additional words and phrases and current website content keyword analysis. More about Keyword Analysis service: You tell us about potential keywords for your business We check out the best keywords from your website We check which keywords your competitors are using We look at all possible keyword variations We use WordTracker and other SEO keyword tools to finalize the best converting keyword selections for your business

6. Keyword Conversion Report

   A keyword conversion report is an important step to a successful search engine optimization project. You want to ensure that visitors will actually CONVERT for that keyword phrase on the page you created. If you are receiving low to zero conversions, that may mean that either you are targeting the wrong keyword phrases, or adjustments are needed on your page...

7. Keyword Profile

   Keyword research is a basic function of SEO, however, keyword analysis and refinement is often a lost or forgotten art. Keyword analysis is the first step and most important in increasing your profits. You want to make sure you target the correct search engine traffic that will convert on your web site...

8. Robot.txt Validation

   The robots.txt file is a set of instructions for visiting robots (spiders) that index the content of your web site pages. For those search engine spiders that obey the file, it provides a map for what they can, and cannot index. Optimization of Robots.txt Validation and optimization of your websites robots...

9. Search Engine Algorithms

   Learn how search engine work. By knowing the different search engine algorithms, you can gain a competitive edge you gain when you understand search algorithm functions. If you know what ranks one document higher than another in search engine, you can strategically optimize your website to gain ranks higher than your competitors...

10. Search Engine Results Pages (SERPs)

    Search Engine Results Pages, referred to as 'SERPs', are the listings of web pages returned by a Search Engine in response to a keyword/kephrase query. The results usually include a list of pages with titles, links to the page, and a short description showing where your search terms have matched content from within the page...

11. SEO Discovery

    Featured in all of our SEO Packages, we learn about your company, discuss your individual and specific website optimization goals, assess your status quo and competition and develop the detailed keyword profile...

12. Spider Friendly Navigation Setup

    Proper website navigation and linking structor is vital to optimize your site for all search engines. If you can, plan your structure on paper before you start to build your site. Make sure you have textual links, not just graphical ones. You need something for the search engine spiders to eat...

13. Static Content

    Static content is website content (words and pictures) which is updated manually, as opposed to dynamic content which is automatically generated from a database. Implementing a website with static content is generally quite cost effective, and suits smaller websites where information isn't expected to change often, such as a brochure or personal website...

14. Website Analytics Setup

    Included into every SEO package we offer, we will setup a specific website tracking software from Google. Google Analytics, formerly called Urchin, is now a service offered by Google that allows website owners to track information on virtually every aspect of their website...

15. XML Sitemap Setup

    Our suite of webmaster tools provides you with a free and easy way to make your site more spider-friendly. The problem most webmasters have with Site Maps is the submission format. It has been estimated that 90% of the webmasters out there don't know the proper way to compile an XML feed in the format that requests...