Pay-per-click (PPC) advertising is the fastest growing way of advertising on the internet. A PPC campaign lets you specifically determine exactly who you want to come to your web site and from where geographically. PPC services are an excellent way to drive targeted traffic to your website. When someone does a search on a search engine such as Google or Yahoo, your advertisement is shown for your particular keywords you choose.
You connect with potential customers at the precise moment when they're looking for your product or service. The fact is, although your paid search campaigns run on search or shopping engines, they require very different budgeting, supervising, technology and skills from classic SEO services. Some SEO firms offer paid search services, but many don’t. And many paid search services don’t do SEO.
PPC advertising has the potential to produce a high return on investment - but like any form of advertising it must be precisely planned, strategically implemented and monitored. Since you are paying 'per click', it is vitally important that you setup and manage a proper PPC Campaign. Nothing is worse than wasting money bidding on keywords that do not convert well on your website!
Contact us today for a free PPC analysis for your website.
What is a PPC Campaign?
PPC stands for Pay-Per-Click. Meaning that you generally pay per click for sponsored website listings, and the search engines promise they'll run your brief text ad and hotlink near the organic listings for the precise word or phrase you choose. PPC services allow you to also control the hotlink URL, the copy and sometimes the rank (depending on engine). These listings are visually marked as being paid for by the advertiser.
You can launch a paid campaign in a matter of hours. Unlike SEO services, it’s remarkably easy for the novice to get a campaign up and running - although tracking and analysis is the most important activity when running a successful PPC campaign. You do not want to waste and throw away your money on unconverting keywords or ads. Ricky Deez offers individual PPC assistance and setup/maintenance services to assist your in your pay-per-click campaign.
› Keyword Research
PPC Keyword Research is the most important step in building a successful online marketing campaign. Because you choose the search engine keywords, you only attract relevant visitors to your site - they are looking for what you are offering. However, bidding on irrelevant keywords will drive up your cost and push your ROI down.
› PPC Setup
Setting up a pay-per-click campaign can be very detailed for any business owner. We offer pay-per-click campaign setup services which includes keyword setup, bid price testing and setup, campaign advertisement testing, day parting, geography targeting setup and local business advertisements.
› PPC Management
Once your ads are active, we will monitor your performance and manually adjust the bid levels for each individual keyword for better results. We will also be revising your ad copy for better click-thru rates which will help you get more relevant and potential leads at lower prices.
Advantages of PPC Campaign
An important advantage is that you only pay for actual click through's to your site - not impressions or searches. In other words, you only pay if someone clicks on your web site advertisement and lands on your site. If someone only sees your link, but does not click through, this is called an impression. You do not pay for impressions.
The three most common places to advertise are Google, Yahoo and MSN. Combined, they all include the vast majority of searches done on the web, while Google being the dominant search engine currently. Ricky Deez has arranged multiple services to suit your personal needs to get you started bringing traffic to your web site.
What can you expect? Our PPC management services will give you:
- Higher ROI through effective keyword selection, copywriting and campaign execution.
- Advanced tracking and monitoring capabilities using our technologies.
- Higher than average CTR with creative campaign creation.
- Daily monitoring of ad performance and bid levels.
- Lower cost per click ratio.
- Relevant traffic and quality leads.
- Track conversion statistics and ROI.
› Contact us today for a free PPC service analysis report for your website.