Internet Marketing Expectations
Are you new to the vast world of internet marketing? Are you ready to take the plunge and try out a web marketing campaign for your website? Before starting any internet marketing or SEO campaign, you need to know what results you can look forward to by knowing the standard internet marketing expectations and results.
Your Marketing Investment
Obtaining top ranking for competitive and worthwhile keywords is a gradual process and long-term investment. Unless you are in an undiscovered niche or targeting long-tail keywords, more than likely some of your competitors may have already been running their own SEO package program. They might have the advantage by getting a head start, but you can often use this to your own advantage in your internet marketing efforts.
How can you use your competitors rank to your advantage?
All you have to do is study how they got their top ranking. Analyze their internal and external linking structure - see what website's they get their backlinks from. Analyze their keywords in their content - especially in their title, description and header tags.
If a search engine has already determined that your competitor is an authority site and the most relevant website for a particular keyword, then you should expect that it will take some time and effort to make that search engine prefer your website over your competitors.
What Can You Expect?
Achieving top rankings for your top competitive keywords will often take 6 months to 1 year of dedicated internet marketing efforts and campaigns. As you gradually improve your website's optimization and content, you will begin to gain valuable and relevant backlinks which will help to increase the overall quality of your website and positions in the SERP's.
For top competitive keywords, you need to expect a gradual rise in search engine rankings. You will NOT automatically gain the number one rank overnight. However, if you do not see ANY results (your website listed in at least the top 30 results) within 6 months, you need to re-evaluate your internet marketing campaigns and analyze your keyword optimization.
I Need Results Now!
I already know what you are thinking:
"Six months to a year before I can see results? I need results tomorrow!"
Don't worry, there are online marketing strategies that will get you results overnight. You can get immediate results via Pay-Per-Click (PPC) advertising. A PPC campaign lets you specifically determine exactly who you want to come to your web site and from where geographically.
PPC services are an excellent way to drive targeted traffic to your website. When someone does a search on a search engine such as Google or Yahoo, your advertisement is shown for your particular keywords you choose.
PPC advertising has the potential to produce a high return on investment - but like any form of advertising it must be precisely planned, strategically implemented and monitored.
» Contact us today for a free internet marketing analysis for your website. We will give you honest SEO campaign details and internet marketing expectations that you can rely upon.