How to Outbeat Your Competition
To be successful in business and attain excellence, you must center on what actually matters to your customers. Do not allow your competition to be your arbiters of value. Do not let your competition drive your performance by what could probably be non-customer value metrics and strategies. And do not claim in your annual report to be a market leader when you’re hardly focused on beating the competition. Great market leaders bring to the customer something that redefines what customers can do or accomplish today. Beating the competition simply allows companies to be more efficient in what customers can already do today.

